Back to All Events

Minimum Viable Brand (MVB) - Breakfast + Interview + Creative Workshop

  • Fishburners Harris Street Ultimo Australia (map)

What is a Minimum Viable Brand (MVB) and why is it important to build a lean brand from day one? 


Brought to you by Dream & Do, this edition of Cereal Entrepreneurs is the definition of an amazing start to your day. Serving up a hearty dose of inspiration alongside a delicious breakfast, it’s where business and creativity come together, to keep you motivated, inspired and supported in your entrepreneurial journey.

First up at the breakfast table is Angus Vidor, founder of travel startup Leezair. Born and raised in France, this startup genius has worn many hats, working in companies like Rocket Internet to launch fashion bohemoth, The Iconic, in Australia. He then decided to venture out on his own in 2014, on a mission to connect people with experiences around them, so that everyday can be extraordinary.


He’ll be joining Dream & Do founder Tara Shelton, and Cereal Entrepreneurs host, Emily Melinz, to chat about:

  • Why building a lean brand from day one is critical for startups - and why a brand is more than a logo! 

  • Leezair's startup journey - From growing a team of 30, to raising capital, to world domination!

  • PLUS, lady-boss and creative director, Tara, will show you how to get those creative juices flowing in her intensive creative workshop, Stunt The Creative!


You'll Get:

  • A scrumptious breakfast - YUM

  • A goodie bag filled with surprises! 

  • An exclusive secret offer from Dream & Do

  • To check out Fishburners! Australia's largest co-working space for tech startups


The people are real, the laughs are loud and we can guarantee the lessons you’ll take away won’t be on Google. Spots are limited, and filling up faster than your morning cuppa Joe - So get in quick!


When: Arrive at 6:50am for a 7am start, finishing up at 8:30am.
Where: Level 1, Fishburners, 608 Harris Street, Ultimo, NSW 


About Fishburners:

Our event space has been sponsored by Fishburners. Fishburners is Australia’s largest startup space who are a non for profit focused on helping startups grow. They accommodate 300 entrepreneurs in it’s co-working space and host more than 500 events a year. For more info visit