"Why, sometimes I've believed as many as six impossible things before breakfast."

Alice in Wonderland

Cereal Entrepreneurs is brought to you by Dream & Do creative agency, on a mission to share the stories of kick-arse entrepreneurs who've dreamed big and made their ideas reality. We believe there's no such thing as too much crazy, laugh at our own jokes, and love a good breakfast. 

We bring together the best creative and business minds together over breakfast. Our guest entrepreneurs answer all your burning questions, then we get our hands dirty with a live creative workshop. Cereal Entrepreneurs aims to create an experience where you can have fun, learn something, and hear big ideas from business leaders who’ve lived to tell the tale. Our interviews and workshops plant tiny seeds of confidence and creative thinking into your brilliant mind.

What the...?

It was an average day in early 2015. Copywriter Amy was proofreading Founder Tara’s website content and saw a blog post title called ‘Cereal Entrepreneurs’, which was literally supposed to be about someone in the cereal business. Amy pointed to the words and said, ‘Oh cool, is that an event?’ It wasn’t. They looked at each other and a smile formed on both their faces. To cut a long story short, Cereal Entrepreneurs was born from one big miscommunication. The ideas started flowing and we decided to put our money where our mouths are.


Tara Shelton (right) is founder and creative director of creative agency Dream & Do. She's a serial entrepreneur from way back, and believes a pay rise or promotion can't beat the feeling of seeing your own ideas become reality. Tara is passionate about helping you live your dream. Oh, and her guilty pleasure is Milo cereal. Amy (left) is her copywriter and content editor, plus co-host at the Cereal Entrepreneurs events and keen advocate of Coco Pops (but only on Christmas Day!).


Dream & Do is a creative agency for start-ups, business visionaries and dreamers everywhere. With the right branding and visual communication, we can make your idea happen, creating the future you’ve always imagined. If you're a start-up, we collaborate with you to build your brand from scratch. If you’re already in business, you might be in need of a brand evolution or revolution. You dream, let’s do.

Each guest speaker's interview will be transcribed and posted on the Cool People Doing Cool Things blog after the event, so don't worry if you miss out on all-important wisdom!